Understanding the existing product offering
DisabledGo provide access guides for thousands of venues across the UK, to help disabled people understand if places they want to visit will meet their access requirements. These guides are provided online via their website.
After nearly 15 years they wanted to update their digital offering with the aim of increasing their active users from 1 million to 3 million.
Designability facilitated an interactive workshop with DisabledGo staff focussing on the successes of the current product as well as future opportunities and aspirations.
Engaging disabled users to understand their needs
The experiences and views of the existing DisabledGo users, disabled people, their carers and DisabledGo clients (venues) were captured through a combination of research methods:
- Workshops with disabled users and carers
- Online survey for disabled users and carers
- Online survey for DisabledGo clients (venues)
- Phone interviews with DisabledGo clients
Designability held workshops across the UK, and the outcome of this Discovery phase helped to focus activities during an intense concept design phase, realising a vision for a new smartphone app and website. Designability worked with DisabledGo staff and disabled users during this phase.
Developing user requirements and a design concept
Designability produced a clear set of user requirements for the new smart phone app and website, as well as an interactive app demo that helped to communicate the product vision to potential software developers.
Keir Haines participated in the selection process for the web/app developer, ensuring they could deliver on the user requirements and were committed to ensuring the solution was accessible for all.
New product launch
Following the completion of our work, DisabledGo worked with the chosen developer for six months to bring the new website and app to their disabled users, relaunching as AccessAble in October 2018.
Please note: Designability cannot take any credit for the new AccessAble brand or final website and app design.