July 17, 2023

Designability partners with JMDA on ‘game-changing’ pushchair project

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We are pleased to share that we have partnered with product design agency JMDA Design to support our Pushchair for Wheelchair Users project

16,000 people in the UK could benefit from an accessible pushchair

Designability will be working with the Queen’s Award winning JMDA Design in the creation of our wheelchair-attachable pushchair which enables parents and carers who are manual wheelchair users to take their babies and young children out independently.

We will be looking to harness JMDA’s 30 years’ experience in the nursery industry to help bring independence to disabled parents and carers with children.

There are currently no products of this type widely available on the open market, yet there are over 16,000 parents throughout the UK alone who are manual wheelchair users who could benefit.

The Pushchair for Wheelchair users will address a massive inequality for disabled parents and carers

The key aim of the partnership with JMDA is to engage with interested companies to bring the accessible pushchair to market for the very first time. Ensuring a legacy of independence for disabled parents and carers.

Matthew Ford, Director of Design and Engineering at Designability said, “We are excited to be announcing this working partnership between JMDA and Designability which will offer a wealth of knowledge and resources to ultimately improve the lives of disabled people throughout the UK.

“The Pushchair for Wheelchair Users project is a game-changer that will help address one of the main inequalities disabled parents and carers face; the ability to take their babies and very young children out independently.

“We are extremely grateful to JMDA for their support and expertise which will help to bring this project to reality and we look forward to working closely with them.”

Derrick Barker, Founder of JMDA Design, said, “We are delighted to form a partnership with Designability, a charity which strives to increase independence for disabled people through innovative and practical design solutions.

“At the core of our culture is the dedication to use innovative product design to solve everyday challenges and improve the lives of parents and children, so our goals are perfectly aligned.

“Using our knowledge of the global nursery and baby products industry, we are pleased to help bring their new pushchair for wheelchair users to fruition and shine a spotlight on the vital and important role that Designability plays in supporting disabled people.”

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